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The Scaling Wellness Podcast

Jun 5, 2023

In this incredible rebroadcast episode, we take a trip back in time to 2020 and get to hear from the amazing Rachel Beider.

Rachel Beider is an incredible entrepreneur from Brooklyn, NY. She is a massage therapist, CEO of a multi-location company, author, and business consultant.

She has personal experience with scoliosis and was inspired to become a massage therapist to help patients recover from mastectomies and breast cancer through massage.

She combined her experience in physical therapy and competitive medicine to develop a space for healing and helping through orthopedic massage backed by science.

She is the CEO of Press Modern Massage, an award-winning company she built from three separate massage businesses in 2008.

She's the author of "Press Here! Massage for Beginners," which teaches readers how to use massage to reduce pain, and tension, and promote relaxation and recovery.

Lastly, to top it all off, she's a business consultant whose mission is to help massage therapists create a sustainable and thriving business that meets their needs, so they can serve their clients' community.


In this episode, we dive into:

  • How She Built Her Massage Practice from Scratch

  • From Two Rooms to Three Locations: Her SEO Journey

  • 7 Proven Ways to Boost Client Acquisition

  • Press Hacks: How to Get Noticed Fast

  • Newsjacking: How to Make Current Events Benefit You

  • From Massage Therapist to Business Strategist: Transitioning Roles

  • Lessons Learned: Growing a Practice Through Delegation and Boundaries

  • The Biggest Chokehold on Any Business: Owner's Psychology

Check out Rachel’s website:


Her Facebook page:

Want to build a wellness practice that gives you both TIME and MONEY? Learn how more at