001 - Why Some Therapists Struggle While Others Thrive

Jan 27, 2020

About This Episode

Welcome to the all new Massage Marketing & Growth Podcast! I’m excited to dive deep and share massage marketing and business insight in an all new, and more intimate way. To start things off, I want to address a big looming question. Why is that some massage therapist are totally killing while other therapists struggle to get anywhere?

In this episode I dive into an an Open Letter To Struggling Massage Therapists, and uncover some of the things I’ve learned working with successful practices over the years. If you wish to truly know & understand the skills necessary to consistently attract & book high quality clients (without relying on Groupon, steep discounts, or sleazy sales tactics), then this will be the most important podcast episode you listen to today.

What To Listen For

• The reason being “bad” at marketing is not your fault

• The key thing to learn from the “Big Guys”, like Massage Envy, Elements, and Massage Heights

• The Biggest Mistake That You Can Avoid To Make Sure That Your Marketing Doesn’t Turn Into A Complete Waste Of Your Time, Energy, and Money.

• The 3 Core Things Successful Private Practitioners Have Figured Out (That Struggling Therapists Have Not)

• How a “group discount” company caused a therapist to end up in the hospital

• The 2 Types of massage therapists out there (and what separates them)

• What it is that allows some massage therapists to thrive, while others have to struggle

• Why advice from older therapists is sometimes wrong or misleading

• What younger & newer therapists are focusing on that isn’t helping their business

• How The Right Brothers Invented The Worlds First Flying Vehicle (And What It Has To Do With Saving You Lots Of Time, Energy, And Money)

• What the top practice owners are NOT doing in their business.

• The unfortunate truth that no self employed massage therapist wants to hear.

• The only 3 things that matter when it comes to attracting massage clients

• What to do if you’re not seeing as many clients as you’d like

About The Guest

This is a solo episode! Darryl “DJ” Turner is a marketing agency owner and massage marketing consultant. He helps massage therapists build systems to consistently attract & book their ideal clients. Join his free Facebook community at www.massagemarketinggroup.com

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You're listening to Massage Marketing & Growth! The place for massage therapists to uncover the tips, tactics, & strategies necessary to attract high quality clients and grow to the next level.

Enjoy this massage therapy marketing podcast? Join the free community at www.massagemarketinggroup.com